Digital marketing is now the most important part of offline marketing which uses internet and digital technologies like mobile phones, desktop computers and other digital devices and platforms to advertise various products and services. With the advent of the latest technologies, today it has become even easier to communicate with people all over the world. Digital marketing gives a unique opportunity for businesses to expand their business reach and boost their sales with maximum return on investment. Digital marketing encompasses different methods like Search Engine Optimization (SEO), pay per click (PPC), social media marketing, banner advertising, and blogs. Let’s have a look at each of them briefly.
SEO is a technique of increasing website traffic from search engines like Google, Yahoo! and Bing by optimizing websites, blogs, press releases, online content and paid digital channels. There are many digital channels on which SEO works. Social media, online communities, article directories, forums, social networking sites, social bookmarking and video sharing all work as digital channels for your SEO campaign. You can get more inforation about agencia de marketing digital en Madrid.
PPC or Pay Per Click is a paid advertising program based on bidding for keywords. The advertiser would specify the keyword or key phrases, while the publisher would run an ad with the corresponding description and image to match the keyword. The main advantage of this digital marketing method is that you can target only the audience who are interested in your offered product/service. For example, if you want to advertise holiday vacation in New York and your competitor bids for ‘beach vacation in Hawaii’, you would be able to display only relevant ads to a specific geography. PPC works best when the creatives are creative and know how to make use of the available platforms in the most effective way.
In the pay per click context, social media ads work well for the Digital Marketers because they are usually displayed to relevant audiences. SMM enables creative digital marketers to make their ads visible to millions of users at the same time, which is a large number especially when it comes to online exposure. In the traditional marketing campaigns, a marketer would have to create a separate campaign for each particular channel, but as part of a larger strategy, the Digital Marketers can leverage the strengths and weaknesses of traditional marketing campaigns. Traditional marketing campaigns also provide more flexible data for the advertisers because they are limited to tracking results from a single source platform.
Another digital marketing strategy used by digital marketers is called inbound marketing. This is a type of advertising that makes use of existing channels (such as social media ads, video ads, etc.) for the purpose of creating a more personalized user experience, as well as increasing conversion rates. It is very similar to the traditional viral strategy but uses a different medium to spread the message.
An email marketing campaign is another effective digital marketing strategy. An email marketing campaign includes an email marketing software application which automatically sends out messages at pre-arranged intervals to targeted subscribers. The subscriber response is then monitored to ensure that it meets the desired goals and objectives. A digital marketing strategy can include direct email marketing, as well as email campaign management tools and software. Such software also allows the digital marketer to track the success of the email campaign.