As more companies move their operations to an online model, print & mail is becoming an increasingly relevant function. In many cases, companies have a direct impact on their local economy. For example, a company that has a printing shop in a small town will have a much greater impact on the quality of life in that town than a corporation that has outgrown its local operations and now has a vast number of computers spread across the country. Online electronic media has made it possible to deliver data quickly and efficiently around the globe. The ability for companies to use automation as part of their print shop process allows them to provide faster service and better quality to their customers.
Automating print & mail functions not only provides companies with an opportunity to gain a competitive advantage in their area of business, but also creates a great opportunity for new innovations within the field. It is becoming increasingly common for companies to use online services to update their list of contacts, manage their distribution lists, and respond to customer requests for additional information or to make sales. The ability to send a tweet, email, or a mailing campaign through social media sites like Facebook and Twitter opens up new lines of communication with a tremendous amount of potential customers. Companies can now engage their customers in new ways and build relationships that may never have existed before.
Automation in the print shop begins with the tasks of sorting incoming mail. This can be done by hand but with the volume of mail coming in each day, it would become extremely difficult and time consuming. Instead, companies turn to a variety of different automated mail sorting software programs to sort through the mass of mail that arrives each day. These programs are able to sort through each piece of mail and then place it into a specific file or folder. The system can also identify duplicate pieces of mail and notify the appropriate personnel that there are duplicates in the shipment.
Another way to use an automated print service is to let customers know when new marketing materials or emails have been sent out. A company could use software to send a tweet or an email to all of their Twitter followers or a specific group of people who are on Facebook each day. With this new technology, the printers in the area will no longer have to sit in the mail room and wait for business to come in. The emails sent out will already be registered in the computers at the location. Visit postgrid to understand what chances you have.
Automating the print process also means that any new materials or postcards sent out can be tracked online. This makes it possible to see how many pieces of mail have actually been received. Tracking software can also determine whether or not a postcard was properly addressed. Knowing all of this data in advance can help a printing company plan future print campaigns more effectively.
As technology continues to improve, we can expect more improvements to come. In the near future, automated systems for print can perform a number of different functions. Businesses that use this technology will enjoy not only a faster and easier service, but will also receive a higher volume of business. If you are interested in using automation software, contact your local printing shop today. They may be able to install your system right on the premises.